How Buyers Are Winning in Today’s Market — Especially with New Construction
If you’ve been paying attention to the headlines, you’ve probably heard a lot of talk about high interest rates and how tough it is to buy right now. But here’s the thing — while most people are sitting on the sidelines, some buyers are actually finding incredible opportunities, especially when it comes to new construction homes.
Let me explain why.
Why More Buyers Are Turning to New Construction
Many of my clients have been steering toward new construction lately, and for good reason. Builders are offering transparent, upfront deals that make it easier to understand exactly what you’re getting. There’s no guessing about bidding wars or competing offers — what you see is what you get.
On top of that, builders know that today’s market feels challenging for buyers, so they’re stepping up in big ways to make their homes more affordable.
The Power of Builder Incentives
Right now, I’m seeing some incredible financing offers from builders across Metro Atlanta.
Many new construction neighborhoods are offering:
3.99% or 4.99% fixed 30-year rates through their preferred lenders
Additional temporary rate buydowns — one of the lowest I’ve seen recently was a 1.99% first-year rate from D.R. Horton
Closing cost assistance, often covering several thousand dollars in buyer expenses
To give you an example, I recently helped one of my clients put a home under contract where the builder provided $19,000 in closing costs and even paid off their lease so they could move in sooner. That kind of flexibility and support just doesn’t happen in the resale market right now.
Why This Matters
While resale homes can come with competition, repairs, and unpredictable seller terms, new construction is offering something different — certainty.
Here’s what that looks like:
You know your final price up front.
You can lock in an interest rate that’s far lower than the current market average.
You can often move into a brand-new home with little to no out-of-pocket costs for closing.
If you’ve been waiting for the “perfect time” to buy, this may actually be your window of opportunity — especially if you’re tired of watching prices continue to rise.
Bottom Line
The truth is, buyers who understand how to take advantage of builder incentives are finding real wins in this market. Between the lower interest rates, paid closing costs, and move-in-ready homes, new construction can be a smart financial move right now.
If you’re thinking about buying soon, I’d be happy to help you find which communities are offering the best deals and how you can take full advantage of today’s incentives.